The Italian fashion house ETRO was founded in 1968 by Gerolamo (Gimmo) Etro. It was Prêt-à-Porter and haute couture textile company producing decent fabrics. The Paisley pattern became a part of ETRO signature style. From 1981 to 1990s the house enriched its product line with home furnishings, fragrances and leather goods such as travel bags and handbags. ETRO first fashion show of the first men’s and women’s prêt-à-porter collections took place in 1996. Today four children of Gimmo run the company and keep on creating fabulous fashion collections. Kean Etro is responsible for men’s collection while Veronica Etro creates women’s collection. ETRO collection of eyewear introduces designer eyeglasses. ETRO eyeglasses are the result of combining the latest optical technologies and creativity of talented designers. Fashionable frames call attention to the wearer and emphasize elegant stylishness.