Tods_spring_summer_2013_ad_campaign

As you know, Tod’s is an Italian brand specializing in leather goods. But apparently leather is not only a great material for shoes and bags. The brand’s designers skillfully apply their expertise when embellishing sunglasses. Check out the design of Tod’s sunglasses from spring / summer campaign and you’ll understand what this means.

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Tod’s has created so many great accessories for spring and summer that they launched two separate campaigns – one for men and one for women. The setting of Tod’s campaign for ladies is a garden of roses whereas men flaunt new Tod’s creations against chic interiors.

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The idea behind the men’s collection is the combination of brand’s traditions with modern tendencies. As a color palette for the collection the designers chose summer Mediterranean colors. This season’s Tod’s sunglasses for men feature leather braid temples which add a modern touch to classy aviator shape with a double bridge.

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Tod’s women’s fashion campaign features so many spectacular accessories that they really overshadow the elegant and light dresses of the models. In the behind-the-scenes video you only see Edita Vilkeviciute donning the white sunglasses for a short moment. So check out the campaign photos for the details. The photo of Kendra Spears wearing purple Tod’s shades allows exploring the shades in detail.

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These rectangular Tod’s shades look so unmistakably luxurious. The have a bow-tie shape and wide temples featuring a pebble pattern. This same pattern is also employed in this season’s wallets. To have a pair of sunglasses that matches your wallet – well, that’s really fancy.

Watch the behind-the-scenes video to fully understand the spirit of Tod’s Spring-Summer collection. The photographer Michelangelo di Battista has created something really captivating – don’t miss the shot with Tod’s sunglasses!