A/X Armani Exchange, first in the fashion industry to use 3D images in its current Fall advertising campaign will launch A|X 3D eyewear that will provide users a stylish viewing experience for the most popular 3-D format found in movie theatres.

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Always on the cutting edge of technology and style, Armani Exchange continues to create innovative products and programs that directly target the A|X Generation. Armani Exchange will be offering a fashion forward unisex navigator style with a crystal gray plastic front and sleek shiny black metal temples. The perfect fusion of 80’s retro design and modern appeal with an updated classic navigator design, the Armani Exchange 3D glasses meet the highest standards required for 3D movie theater viewing.